MagicPay develops software that brings a business's bank and payment provider connections into a shared payment gateway and orchestration layer. Here we bring together our product focus and milestones in the fintech ecosystem. Follow the links below to read the announcements published by the organisations involved.
21 November 2025: completion of the Visa programme in Türkiye
Visa lists MagicPay among the companies that completed the 2025 Türkiye cohort of Visa Innovation Program Europe. The programme is one of the public milestones in our work on payment technology and collaboration across the ecosystem. Visa's announcement describes the cohort and the participating companies.
ENA Venture Capital investment announcement
ENA Venture Capital announced its investment in MagicPay through its corporate account. The announcement is a public milestone in the company's development. Our product focus remains modular software that helps organisations connect payment systems and manage their own payment operations.
2024 Mastercard PSM Awards finalist
MagicPay appears in the Startup of the Year category of the Mastercard PSM Awards 2024 finalist list. This entry records our finalist status. The organiser's published list provides the category and the MagicPay entry together.
MagicPay at a glance
Payment gateway and orchestration sit at the centre of our product family. Dealer collections, wallet infrastructure and Payment OS extend that focus into different business workflows. SaaS and on-premise options are available for dealer collections and Payment OS. Payment OS serves the operations of authorised payment institutions in Türkiye.
Our founder and working locations
Visa Innovation Program Europe's MagicPay feature introduces Latif Vardar as founder. We work from offices in Pendik and Kadıköy, Istanbul. Our About page explains the company's approach, product focus and ecosystem journey in more detail.
Press enquiries
For interviews, company profiles or reporting on our products, contact hello@magicpay.ai. Sharing the topic, publication and planned date helps us prepare the conversation with the relevant team. Organisations interested in our products can also use our contact page to tell us about their business needs.
Announcement sources
- Visa: 2025 Türkiye programme graduates
- ENA Venture Capital: MagicPay investment announcement
- Mastercard PSM Awards: 2024 finalists (PDF)
- Visa Innovation Program Europe: MagicPay and its founder