MagicPay starts with a payment software problem: bringing a business's banks, providers and transaction tracking into the same operation. Payment gateway and orchestration form the core. We develop the wider product family around the ways that core connects to different enterprise workflows.
The core engine: payment gateway and orchestration
MagicGate brings a business's bank and payment provider connections into a shared API and dashboard. Routing, transaction tracking and refund management become parts of the same operation. Businesses work with their own virtual POS agreements while technical teams manage connections and finance teams follow transaction outcomes. AI-assisted recommendations and rule management support decisions within this shared layer.
Expansion products built around connected workflows
Dealer collections connects dealer payments to receivables and ERP processes. Wallet infrastructure is designed for organisations building wallet experiences under their own brands. Payment OS focuses on end-to-end operations for authorised payment institutions in Türkiye. The common focus is infrastructure that connects payment operations, rather than a collection of unrelated applications.
Why now: from more connections to operational coherence
Adding a sales channel or bank involves more than opening a new payment screen. Teams also need to track transaction states, locate refunds and connect collections to business software. MagicPay addresses this practical need: making new connections work with an organisation's existing processes. Integration and operational visibility therefore belong in the same product design.
Deployment options for enterprise environments
Dealer collections and Payment OS can be delivered as SaaS or on-premise. A company's technical team can consider system connections and operating responsibilities alongside its deployment choice. SAP, Logo and Zirve integrations connect dealer collections with accounting and ERP workflows.
Our ecosystem journey
MagicPay was a Startup of the Year finalist at the Mastercard PSM Awards 2024 and completed the 2025 Türkiye cohort of Visa Innovation Program Europe. ENA Venture Capital also announced an investment in MagicPay. The published sources for these milestones are available on our Press page and through the links below.
Our founder and Istanbul locations
Latif Vardar is MagicPay's founder, the title used in Visa Innovation Program Europe's company feature. We work from offices in Pendik and Kadıköy, Istanbul. Product engineering, payment integration and an understanding of day-to-day business operations are central to our company narrative.
Get to know the company through its products
Explore the gateway flow, the connection between dealer payments and receivables, and our infrastructure products for institutions. For a corporate conversation or product information, contact hello@magicpay.ai. Sharing the subject of your enquiry helps us connect you with the relevant team.
Ecosystem announcements
- Visa programme completion
- ENA Venture Capital announcement
- 2024 PSM Awards finalists (PDF)
- The Visa programme's founder feature